About the American Insurance Group

Who We Are

At The American Insurance Group, we are driven above all else by the core values that define us:

    • Character: we will never compromise our reputation for the sake of a quick dollar.


    • Integrity: we will always treat our clients fairly, honestly and with compassion.


    • Excellence: we refuse to cut corners. Our clients’ insurance coverage is too important to take risks.


    • Passion: we care deeply about our faith, our families, our clients and our community.


Our agency’s owner is a devoted follower of Jesus, and seek to glorify Him not only in their personal relationships, but also in the way they manage The American Insurance Group.

Team Shot

Meet Our Team

Keith Headshot

Keith Rocha

Keith founded the agency in 2014. He and his wife, Becca, are the proud parents of five children – Kate, K.J., James, Lucas and Ellie. Keith is a native Chicagoan, and loves all things Windy City, particularly Cubs baseball and deep-dish pizza.

Civic Involvement: Member, Red Bank Baptist Church.

Fun Fact: Keith loves to dominate the local basketball courts. He’s the rare big guy who can also extend his range and shoot the long ball.
Brandon Wooden

Brandon Wooden

Insurance Agent
Brandon joined the team in 2019 as an account executive with a hybrid role both as a producer on personal and commercial lines and also helps on the service side of the business. Brandon is from Chickamauga, GA, graduating from Gordon Lee High School and the University of Georgia. Brandon enjoys playing basketball, fishing, and HATES a good cup of coffee.

Fun Fact: Depending on the day, Brandon could be related to former UCLA basketball coach John Wooden
Jack Smith

Jack Smith

Account Executive
Jack joined the team in 2017 as an Account Executive, focusing both on personal and commercial lines. Jack is a native Chattanoogan, and graduated from Gordon Lee High School and the University of Georgia. He and his wife Alli live in Chickamauga with their dog, George. Jack enjoys playing basketball, fishing, and a good cup of coffee.

Civic Involvement: Chaplain, Gordon Lee High School football team; Member, Shiloh Baptist Church.

Fun Fact: Jack is a lost soul in Northwest Georgia. Though he lives in Bulldog country, he actively supports the Tennessee Vols.

Arden House

Insurance Agent
Arden is the most recent addition to the team, starting in 2021. New to the insurance scene, she is hoping to learn as much as she can to service our clients to the agency's standards. Arden is from Carrollton, GA and recently moved to Chattanooga due to exciting life changes. Arden enjoys running, a good book, and playing with her sisters dog, Cooper.

Fun Fact: Arden has never had an actual cup of coffee ever. Was three feet tall before she was 3
Adrian Felix

Adrian Felix

Insurance Agent
Adrian joined the team in 2020 as the Administrative Assistant. He is now a licensed insurance agent serving our clients. He is from Chattanooga, graduating from the McCallie School, and spent four years studying economics at Princeton University. Adrian enjoys going to movie theaters, football, and a good scoop of Clumpies ice cream.

Fun Fact:: Adrian can be found having a dance party at any given moment.

Kohl Henke

Insurance Agent
Kohl joined the agency in 2022 and is a licensed insurance agent in Tennessee. He graduated from The University of Tennessee at Chattanooga with a degree in Finance. He has lived in Chattanooga his whole life and hopes to live here for the rest of it. He hopes to continue to grow in his role at the agency and become the best insurance agent he can be.

Fun Fact: Kohl played football at Chattanooga as an extremely undersized linebacker.